
3d Identity Branding campaign
Reassemble Lab is FIBER Festival’s new multi-year lab program for art, technology, and ecology. It challenges conventional thinking, explores alternatives to the mainstream, and envisions new, more sustainable, ethical, and responsible futures during the imagination crisis.

Reassemble Lab aims to contribute to our understanding of significant planetary challenges by supporting artistic makers in prototyping new collaborative works and ways of knowing. It also explores the roles of art, design, creative coding, and artistic research. To meet this goal, FIBER needed an identity that would attract a new generation of interdisciplinary makers and thinkers, as well as research institutions and other cultural organizations.
I designed a somewhat playful and experimental identity with a clear typographic system. The design concept revolves around the visual metaphor of reassembling a system, not necessarily in a literal sense but as a creative toolkit. In each edition, based on the subject, I present a fragmented, [ecological] world where different materials, shapes, and environments come together.
Visual identity comprises various designs for online, animations, and visuals. Modular grid system accommodates different Lab editions and ensures seampless adaptation across various platforms. I also created 3D fictional landscapes for different editions of the Reassemble lab. They are futuristic, natural, and immersive, meant to catalyze change in thinking and envision new, more sustainable, ecological futures. The visual identity becomes a catalyst for change, reflecting the spirit of collaboration, experimentation, and the collective effort to shape a more imaginative, sustainable future.










